required report public distribution date 1 20 2006 gain number ja6501 wine 2005 approved by mark dries director agricultural trade office prepared nobuo haruta senior marketing specialist jarrod jones research intern highlights us bottled exports to japan continued modest growth in 2004 with volume up while value fell 6 4 nearly 55 million major lower priced california labels continue replace japanese wines market share declined slightly however at 13 among suppliers italy and germany again lost france bounced back increasing its leading 45 new world the of australian was most notable 35 s total imports rose 2 5 an additional through september despite strong competition exporters other alcoholic beverages like shochu outlook remains positive for key factors include improving economy growing interest deregulation retail liquor licensing meanwhile rising australia proposed tax changes are emerging challenges includes psd no matrix yes annual tokyo ato