web marketing strategiesgeneral insights investment priorities & maximizing february 23 2005 what s in it for you quick overview of the media space consumer usage online advertising guiding principles mix emerging and realistic opportunities access nearly unlimited 75 hh or 204 3mm americans 9 year over increase higher capacity broadband users all 42 8 05 active 61 70 by 1 06 spending total ad est 278 5 billion accounting 11 4 modest estimated growth spend billions huge discrepancies between implication shift out printed to includes yellow pages direct mail magazines newspapers etc revenue forrester estimate 26 0 2010 yahoo 15 search 2008 rationale most cost effective lead channel user highlights multiple word searches is norm 81 eye tracking studies on engine results shows incredibly short attention span 7 seconds copywriting really matters both organic paid listings matter improve only
