electronic commerce g prem premkumar iowa state university college of business seminar objectives understand what is ec & how businesses are using for competitive advantage marketing advertising supply chain etc the opportunities threats from digital convergence ubiquitous connectivity intermediation transaction cost analysis financial services publishing travel retail analyze causes dotcom crash evaluate various models explore future scenarios in context technical management and societal issues defined can be broadly as strategic deployment computer mediated tools information technologies to achieve hoffman 1998 use networks conducting commercial among interested partners customers suppliers banks institutions transport carriers competitors employees other agencies activities communication about product providing customer service at stages interactions delivery products electronically reengineering processes with external by leveraging new technology internal coordination creating communities similar interests important trends explosive growth internet terms host servers users doubles
