195 appendix a price benchmarking 6 1 introduction there is constant debate in the communications industry around how to capture difference prices between countries we have constructed new methodology that believe better reflects consumers actually pay and which also takes into account connection costs equipment prevalent current approach examine services on platform by basis eg fixed line broadband mobile tv for each of these basket usage or sometimes number baskets example high user low contain profiles rental local national international minutes use per month etc are then matched against tariffs country arrive at notional monthly compared aim our study three main reasons considering it increasingly difficult inaccurate consider strict vertical market ie