case submitted to the midwest academy of management october 31 2001 author s name mindi k mckenna ph d affiliation rockhurst university helzberg school mailing address 1100 road kansas city mo 64110 telephone number 816 501 3174 fax 4650 e mail edu track type submission colloquium launch petcare kc designing an organization for success synopsis upscale pet resorts offering doggie daycare and training as well grooming boarding services dogs cats have begun emerging across country in recent years due large americans who are willing pay premium prices luxury care joe is entrepreneur considering resort serve residents southern johnson county jackson missouri he has conducted analysis strengths weaknesses potential company opportunities threats present marketplace also crafted a vision mission product service target customer profile list goals critical factors this prepares meet
