1 www harrisinteractive com 2003 harris interactive inc all rights reserved consumerism may not mean what you think it means academy health annual meeting san diego june 7 2004 humphrey taylor chairman the poll page 2 is or consumerization 3 big picture q more choices empowerment tiering dtc advertising use of internet active informed demanding consumers competition within industries between and much cost shifting 4 some euphemisms consumer forcing people to make they don t want choice directed plans just a way sell marketing market breaking culture entitlement this true 5 argument for responsibility payment have been progressively insulated from care last 40 years if only knew how healthcare costs had pay would less were responsible paying also
