agenda perishable industry background research project goals us region consumer profile tomatoes market chain dynamics store level performance tools address the question what information is available to support category management integrate data resources efforts for departments apply approach common cpg development categories demonstrate ability conduct based on understanding behaviors and voids can be learned upon historical results purchase intent predictions fully understand segment consumers are purchasing why create merchandising assortment promotion pricing plans behavior profiles ultimately change way perishables goes with through conducting this discovery process gain true insights into across segments who they how do behave in needs un met build a structure bring equation develop comprehensive showcase solution meet clients at various levels of commitment value
