cpg merchandising trends growing demand for a consumer centric approach 02 03 04 10 13 17 19 executive summary introduction activity effectiveness best practices conclusions resources august 2006 copyright information inc all rights reserved 2 f remains critical tool in manufacturer and retailer efforts to influence shopping purchase behavior two thirds of categories 30 or more volume is sold with support early indicators suggest that may be on the verge significant transformation as grocery display space steadily declines innovative new tactics reap big rewards grows most increases occurred stable eg frozen poultry refrigerated entrees while marketers decreased declining sugar milk shelf seafood achieving highest lift are relatively high ticket stock up purchases chocolate candy an exception landed these top ten list varied significantly across over next several years will step innovation simplify experience break through
