william t pordy md facp 404 east 76th street 6o new york ny 10021 212 744 4567 wpordy nyc rr com education 1976 80 university school of medicine 1972 76 ba brown providence rhode island thesis ars moriendi and corporate 1991 principal carberry positions devise patent market innovative products in nutraceuticals food science for daily living that answer unmet needs create marketing business strategies extend expand product ranges distribution conceived proved an development method based on end user behaviors the brand values system 1995 6 medical director cardiovascular metabolic hoffmann la roche jersey initiated advanced forecast usage modeling developed studies compound attributes diverse healthcare providers customers thoroughly amended expanded iiib iv trial portfolio supporting commercialization us global revised liaison msl programs experts panel their scientific value 1990 91 managed care empire blue cross shield develop implement policies procedures benefits manage division physicians functional integration