a06 99 0004 copyright 1999 thunderbird the american graduate school of international management all rights reserved this case was prepared by professor michael h moffett and stacey wolff howard for purpose classroom discussion only not to indicate either effective or ineffective benecol raisio s global nutriceutical discovery launch a revolutionary new margarine scientifically proven cut cholesterol without known side effects has transformed into hottest stock on finnish exchange when launched in finland early 1996 it sold out quickly even though cost seven times more than ordinary as talk miracle began filter slumbering share price jumped risen 16 fold since helped surge foreign ownership overseas investors held 10 percent shares at start today proportion is 63 spread riches financial july 9 1998 oy grain chemicals company had recently exhibited characteristics roller coaster ride up been back
