evaluation of school milk scheme 45 5 promotional activities this section focuses on the and informational aspect applied to products extent which eu subsidy is incorporated in these it structured as follows an overview advertising uk france germany presented place context subsequent discussion educational campaigns that have targeted young focused positive nutritional attributes product consumption finally specific promotion concerning considered 1 expenditure general a dairy amounted 44 8 million 1996 97 table 2 liquid represented only 6 3 most advertised was cheese 20 7 followed by yoghurt fromage frais 10 amount money spent decreased over period 1993 94 74 vast majority decline taking generic