nbj s supplement business report 2005 october researched and written by nutrition journal new hope natural media penton inc 4452 park boulevard suite 306 san diego ca 92116 usa 619 295 7685 fax 5743 www nutritionbusiness com table of contents 1 executive summary acknowledgements 5 2 overview 7 industry & data supplements turn in a checkered performance 2004 detail 1997 9 3 growth 2001 12 4 historical forecast annual trends 1990 2013 20 forecasts 26 6 discussion factors 27 consumer issues 34 sales product category 37 channel 41 top 2000 48 condition specific analysis 49 m&a the 50 regulatory 54 iom calls for closer regulation vioxx shifts heat to