quality assurance and other marketing management elements as key success factors for entering a new market case presentation of functional food in indonesia jofi puspa rainer kühl university justus liebig germany ernährung uni giessen de contributed paper prepared at the 105 th eaae seminar international trade products bologna italy march 8 10 2007 copyright by all rights reserved readers may make verbatim copies this document non commercial purposes any means provided that notice appears on such 1 abstract based its distinctive profiles ff can be considered mixture pharmaceutical items apparently these different characteristics exist beyond conventional contribute commercialization innovative ffs therefore assumption made arguing strategic one
