the role of region origin in consumer decision making and choice koert van ittersum mansholt studies 23 graduate school is a wageningen agricultural university field social sciences for agriculture environment named after former politician european union commissioner dr sl consists researchers following groups economics policy general agrarian education information technology applied philosophy land use planning communication innovation law governance development management consumers households marketing behaviour environmental operations research logistics farm rural sociology socio spatial analysis recreation & toerism forest aim to publish reports english from these all are refereed by editorial board external referees tilburg chairman oude lansink managing editor c de hoog mc hidding leeuwis secretariat hollandseweg 1 6706 kn netherlands promotoren prof