1 health media information how important is it to dairy product use by females author shu ling chen affiliation graduate research associate agricultural environmental and development economics the ohio state university e mail address chen694 yahoo com tw co cameron s thraen professor osu edu 2 stanley r thompson 51 abstract professionals believe american consumers pay more attention dietary choices as a result of exposure for industries understand this influences consumer choice milk products we investigate effect on probability fluid in alternative life cycle find female believes she reduces her consumption cheese butter due receives likelihood be frequent user declines 3 problem statement according recent us statistics percentages