1 overseas acquisition versus greenfield foreign investment which internationalization strategy is better for indian pharmaceutical enterprises jaya prakash pradhan abhinav alakshendra jel classification l65 l22 g34 f14 l20 keywords industry m&as trade strategic alliances introduction since the late 1990s has emerged as an important mode of trans border business expansion by increasing number them irrespective firm size are acquiring brands r&d laboratories across world some these acquisitions regional and international significance 2006 this growing incidence overlapping recent spurt in intensity firms to undertake outward investments commencing with early phenomenon added new dimensions process indicates how rapidly being internationalized a variety factors like adoption strong intellectual property right regime liberalization domestic policies respect imports major measures at global level have all contributed competitive pressures result policy home emerging market opportunities due
