davis fresh technologies page 1 dried prune market study 2005 marketing for moldovan prunes in the german commissioned by cnfa july 2 table of contents introduction 3 chapter trends analysis current 6 analyze potential 10 comparative product attributes and production capabilities 14 4 evaluation food safety requirements 20 5 sales 23 branding vital components 29 7 economics value chain 33 8 upside economic 40 9 recommendations 42 conclusion summary monicol strategy 51 appendix 52 moldova historically was known as a provider high quality fruits vegetables to russian however since demise soviet union independence produce export sector has experienced significant shrinkage this resulted from higher energy costs collapsing infrastructure loss traditional markets land redistribution absence
