do online customer reviews matter evidence from the video game market david bounie enst marc bourreau and crest michel gensollen patrick waelbroeck march 2006 abstract this paper analyzes influence of communities on consumer demand for games using 7 024 answers an anonymous survey administrated june 18 to july 5 one leading website videogames in france we estimate effects different pre purchase sources information such as offline specialized press trial version etc main contribution is show that gathered by consumers before purchasing always positively decisions positive effect also verified read magazine test keywords word mouth internet experience goods jel l82 l86 1 introduction value complex hard assess because it only possible them after either trying or understanding their content other words many cultural books cd dvd are a needs taste assessing quality location with
