1 mélaine ferré meindert leijsten aurore rainouard aurélie ricard market report press magazines and books media economics january 2005 2 content introduction in european union by eastern europe 16 north america 25 industry 36 appendix i xii 3 although newspaper advertising revenues are increasing many markets s share of the world ad declined from 31 percent 2002 to 30 8 2003 but newspapers remain second largest medium after television which took 38 expenditure we noticed that all over global circulation is slightly down today new trend concerning internet fact there evidence operations capturing audiences observe continued experience drops pages a weak year 2001 apart few exceptions magazine generally linked economic growth be sluggish with remaining static or recording marginal