the economics of franchisingpresented to republican study committeemarch 10 2006george fordchief economistphoenix center franchising 101 organization presentation why is franchise reform important realistic expectations industry structure terrestrial versus wireless satellite competition entry how build out requirements deter exacerbate digital divide will actually produce more revenue dividend consumer welfare cost delay equilibrium firms enter only if they make a profit stops when next firm expects negative existing number n no incentive exit many can we get formally stated do gross profits d exceed costs e are revenues less variable fixed sunk you want facilities based increase reduce consistency factors driving market size intensity price product differentiation network overlap numerical example 1 table pcpp 21 2 higher 3 other way