united states department of agriculture prospects in the global breakfast cereal market commodity and marketing programs processed products division international strategic group june 2005 2 table contents executive summary 3 introduction 4 product segmentation 5 major importing countries 7 producers drivers 10 top us export markets 12 destinations to watch 17 conclusions outlook 21 appendix a hs codes for 22 b useful web sites 23 trade cereals was 1 9 billion 2004 an increase almost percent above 2003 s level nearly 73 1998 following canada france is third largest import valued at 134 million up over 30 during period two exports were 180 mexico absorbed bulk 87 smaller secondary include israel haiti hong kong foreign agricultural service overseas offices sources report