pricing management at alfa laval equipment division michael adgård and carl rehncrona department of production lund university institute technology master thesis public edition kfs in ab 2005 printed sweden typeface times new roman 11p 3 4 abstract title authors i 00 m supervisors per sandberg general product manager ed bertil nilsson steering committee lars kayser senior anders arnell research questions what factors should be considered when setting a price plate heat exchanger phe with these mind how logical model created kind measurable data used to find relations deliverables the main focus has been towards creating for phes furthermore projects purpose issue status report rcpl strategy