creating growth in new markets a simultaneous model of firm entry and price barry l bayus kenan flagler business school university north carolina chapel hill nc 27599 919 962 3210 barry_bayus unc edu wooseong kang department management college state campus box 7229 raleigh 27695 515 6953 wooseong_kang ncsu rajshree agarwal administration illinois at urbana champaign il 61822 217 265 5513 agarwalr uiuc journal product innovation forthcoming we thank raj echambadi marc fisher namwoon kim the anonymous reviewers for their comments as well seminar participants cornell nyu wisconsin case western reserve all remaining errors are ours abstract sales market generally follow hockey stick pattern after commercialization very low some time before there is dramatic takeoff reported takeoffs across products vary widely from few years to several decades prior research identifies or declines key factors that relate timing
