cost of certain antihistamines to new york s insured population report by the health plan association august 2001 i introduction as result a citizen petition in 1998 wellpoint networks inc food and drug administration fda is currently considering whether reclassify three prescription antihistamine drugs allegra claritin zyrtec over counter otc status these pharmaceuticals generated more than 3 billion sales nationally 2000 each listed among top 50 marketed sold united states heavy promotion has garnered dividends according scott levin direct consumer advertising audit competitive media reporting spending on continues outpace that for other therapeutic classes 197 2 million spent manufacturers advertise their allergy products consumers accounted 10 all industry dtc between january september today account nine out every ten prescriptions written chart 1 national & marketing data retail ranking total 810
