name anusree mitra rank associate professor department marketing education ph d 1990 of college business administration the university florida gainesville field dissertation title impact advertising on price elasticity a behavioral approach mba 1984 indian institute management calcutta india areas concentration and finance bs 1982 honors in economics minor mathematics research intellectual contributions refereed journal articles proceedings how do consumers interpret market leadership claims direct to consumer prescription drugs with jack swasy kathryn aikin accepted for publication advances vol 33 responses perceived telepresence online environment moderating role involvement chris hopkins mary anne raymond theory 4 1 2 2004 page 137 162 can educationally disadvantaged fda mandated nutrition disclosure presence health claim manoj hastak gary t ford debra j ringold public policy volume 18 number spring 1999 106 117 warranty as signal quality effect knowledge evaluations joydeep srivastava letters 9
