market study report on west africa nigeria ghana cameroon and senegal may 19 june 17 2003 jacinta m kinyili export promotion council p o box 40247 00100 nairobi kenya tel 228534 8 fax 218013 228539 email chiefexe epc or ke url www cbik b table of contents executive summary 1 introduction population economy trade size segmentation structure 3 opportunities challenges background 5 2 desk research supply side findings the 6 individual country survey details 7 information consumption target imported product groups 9 products range 10 11 distribution channels pricing 13 infromation consumptin 14