wyattville road loughlinstown dublin 18 ireland tel 353 1 204 31 00 fax 282 42 09 64 56 email postmaster eurofound eu int website www trends and drivers of change in the food beverage industry europe mapping report european foundation for improvement living working conditions this is available electronic format only introduction overview sector consequences swot analysis bibliography increased competition scares new consumer are among key challenges facing while these pose a threat to some companies they can be an expansion opportunity others response improving competitiveness by restructuring intensifying fight market share through product differentiation or development products such fundamental changes priorities also greatly affect local communities society as whole when unemployment rises because processing plants closed healthy developed thus do not merely