natural resource perspectives this series is published by odi an independent non profit policy research institute with financial support from the department for international development opinions expressed do not necessarily reflect views of either or dfid number 67 june 2001 background some 72 farms in mexico are defined as small scale ie under 5 ha present market conditions characterised opening to foreign trade liberalisation economy and a rolling back state it will be very difficult these growers improve their living if they continue focus on traditional crops having low added value paper describes government sponsored programme aimed at identifying niches higher farm agricultural products promotion pfcant agriculture livestock rural sagar through marketing many benefit strengthened production chains more unusually also increased willingness among consumers pay biodiverse associated uses practices such cooking processing draws