globalization and the changing face of california industry cynthia kroll senior regional economist fisher center for real estate urban economics university berkeley paper prepared presentation to allied social sciences association conference san diego january 2004 contact information haas school business f602 6105 ca 94720 510 643 6112 edu 1 introduction over past two decades s economy has become increasingly global in nature this included total amount interchange form export import activity internal structure firms their production networks characteristics labor force these shifts have had differential effects on state its industries sub regions depending how each responded industrial demographic composition different parts uses case studies very computer cluster food processing illustrate changes challenges facing as responds an market place