hkp cover_a w_eng_v1 3 10 06 6 28 pm 2 mt96mt91mt89mt95mt92mt98mt96mt91mt95mt89mt93mt95mt89mt94mt90mt88mt97mt95mt92mt93mt89mt95mt95 mt99 mt58mt68mt82mt82mt72mt76mt70mt82mt71mt68 mt61mt68mt81mt81mt64mt70mt68mt55mt66mt80mt77mt81mt81 mt53 mt55mt56mt77mt75mt78mt64mt80mt64mt82mt72mt84mt68mt61mt68mt67mt72mt64mt63mt82mt83mt67mt86 mt65mt86mt59mt77mt76mt70mt73mt77mt76mt70mt62mt77mt81mt82 mt59mt77mt85mt67mt77mt59mt77mt76mt70mt60mt77mt76mt70mt66mt77mt76mt81mt83mt75mt68mt80mt81mt78mt80mt68mt69mt68mt80 mt77mt80mt70mt64mt76mt72mt81mt64mt82mt72mt77mt76mt81mt82mt77mt66mt77mt75mt75mt83mt76mt72mt66mt64mt82mt68mt85mt72mt82mt71mt82mt71mt68mt75mt54 02 what makes this research important 03 a summary of the findings 05 objectives 07 methodology 08 11 how do hong kong consumers prefer to receive business communications 12 48 organizations communicate with them 26 27 37 38 49 52 getting responses from 53 56 & recommendations 57 64 appendix 65 68 email vs mail contents hkpost_research book_eng 16 pm1 in today s information age its proliferation new technology marketers have access wide array media and multiple marketing channels for communicating as result consumer trends are becoming increasingly difficult predict allocating spend effective reach frequency is not easy while such tv print outdoor remain direct mailing being seen one most methods achieving immediate sales developing maintaining lucrative on customer relationships help select appropriate channel
