global marketing insights from tgi healthy eating preface this booklet uses information the network of worldwide research studies collects a vast range providing valuable insight into behaviour and attitudes in relation to food drink health as well much more although can only illustrate small amount wealth that has offer it does give snapshot how consumer are changing suggests significant opportunities for companies sectors including pharmaceuticals leisure contents page introduction huge challenge 5 evidence change 7 regional diet trends fast consumption 10 awareness 11 towards dieting 12 unhealthy foods 14 exercise 15 targeting propositions consumers internationally 17 segmenting market zones 18 targeted communications 20 conclusion opportunity 21 appendix 22
