the simpson road redevelopment plan for residential and commercial market analysis contents summary 1 framework 3 study area profile 5 demographic economic assessment 7 population household growth age income race tapestry segments 8 employment 10 asesment potential demand 12 program 13 retail 16 17 19 ofice industrial 21 office 22 23 next steps 24 maps exhibits 2 primary conclusion of is that there an existing growing level support space along corridor following table summarizes uses identifies considerations including key target markets industiral estimated 2006 2016 487 sale units 001 renter 20 or 898 affordable 264 546 square feet 60 000 80 strengths access to downtown interstate relatively land prices