crafts consumer sales remember this information should be used as a base to build from for current direct marketing statistics please refer these titles the statistical fact book response rate study catalog age 150 directory of mail order catalogs and business is moderate size segment 1 080 million with an average about two dollars 6 has been scene earlier large scale conglomerate entry late departure general mills gillette sc johnson packaged goods meredith publishing major specialty sub needlework sewing 180 addition other soft craft segments appealing women weaving rughooking textiles accounts one third 36 percent beset by erratic growth which contributed withdrawal cbs quaker oats 1998 no businesses 700 per 5 leading name
