desk research to examine the influence of marketing and advertising by alcohol industry on young people s consumption prepared for world health organization centre social at university strathclyde emma cooke gerard hastings susan anderson march 2002 acknowledgements acquisition translation international data jill bain marina biniari liliana carcamo ingrid kajzer comments final draft anne marie mackintosh administrative support kathryn angus aileen paton contents page no 1 0 introduction 2 management summary 3 methodology 4 results 7 econometric studies consumer 11 other forms 15 developing transitional countries 21 references 25 ministerial conference in stockholm february 2001 considerable concern was expressed about nature pervasiveness explicit examples were shown promotion exploiting themes sexual sporting lifestyle success often direct violation codes furthermore many displayed images