artisan bread industry sbdcnet may 2006 http utsa edu 1 naics code 311812 sic 2051 completed by chase tettleton as the low carb craze was sweeping nation in late 1990s many claimed death knell had rung for one study showed and roll sales declined 3 2000 another revealed 40 of americans were limiting their carbohydrate intake an effort to eat healthier but 2005 landscape changed iconic atkins brand entered bankruptcy protection consumption midst a two year rebound market forecasters predicted double digit growth near future underlying cause behind this renaissance simple love current conditions 2004 commercial brought 23 8 billion dollars despite overall decline volume shipped 2 revenue us 18 between 1998 2003 has been primarily attributed shifting consumer tastes away from traditional sliced varieties toward more expensive breads even with slight products remain second most popular grocery item
