tactical and strategic market planning in principle practice forest products marketing workshop 3 6 april 2006 novi sad serbia montenegro 2 agenda strategies customers geographical area competitive advantages facilitate necessary relationships & implementation on the ground activities needed for execution structures organization distribution functions communication pricing discussion environment participation 4 raw material markets customer a b c production company x information flow as important 5 commodity special or custom made characteristic quality dimensions lengths realistic process sales 7 particleboard is wood based panel of small particles bonded together normally with an interior type resin uf urea formaldehyde amounts exterior grade phenolic are also being produced board typically three layer construction where fine surface coarse core
