table of contents executive summary 3 pest analysis financial 6 porter s five forces 8 market audit space 10 boston consulting group bcg 13 segmentation 15 critical success factors 16 key problem identification 17 marketing objectives 21 other strategies 22 budget 24 monitoring and control balance score card 26 bibliography 28 we are the xyz our aim is to develop a global strategic plan for three years unilever company british dutch jointly owned multinational consumer goods manufacturer mission statement deduced from case study stated give clear picture guide paper will assess changes taking place in environment how these affect do this examine macro microenvironment swot be carried out on external internal corporate also indicate future targeting analysed find position foods home personal care retail
