marketing excellence awards scotland 2006 category b international brand development how the famous grouse took off a story of migration author judith frame board account director amv bbdo 1 introduction red lagopus scoticus with distinctive wattle above its eye is species from which takes name but unlike our whisky bit home bird it has never traveled and remains unique to uk shouldn t surprise us that s call noticeable go back exhorts stay firmly put however ignored namesake cry actively flaunted advice successfully migrated 100 countries sales now represent 55 95m revenue represented by portfolio nine products internationally come long way perth this paper about creation an incredibly strong equity been activated via communications into not
