filing information november 2006 idc 204272 volume 1 tab vendors software sales channels competitive analysis worldwide top 10 isv partner programs vendor enabling partners for success paul edwards stephen graham opinion partnering with independent isvs is an important component in any it s strategy to expand market share and provide increased customer value through third party applications however meeting the needs of a structured program not easy proposition although many are expanding their offerings support full life cycle activity these where have historically been technical enablement focus moving equally marketing each components rewards incentives infrastructure others different by degrees believes that three key pillars driving successful relationships reviewed assessed this study had varied levels implementing some insights include following resources most category provided overall but
