1 faculteit economie en bedrijfskunde hoveniersberg 24 b 9000 gent tel 32 0 9 264 34 61 fax 35 92 working paper predicting online purchasing behavior wouter buckinx dirk van den poel september 2003 195 ghent university faculty of economics and business administration department marketing belgium phone 89 80 42 79 e mail vandenpoel ugent be d 7012 33 2 behaviour abstract this empirical study investigates the contribution different types predictors to at an store we use logit modelling predict whether or not a purchase is made during next visit website using both forward backward variable selection techniques as well furnival wilson s global score search algorithm find best subset contribute literature by variables from four categories in general clickstream level more detailed information 3 customer demographics 4 historical results show that all
