fast food september report introduction this document reviews the market factors and key issues that affect it highlights general trends within as a whole then moves onto more in depth review of your by using analysis what is septembe r s societal developments e economic forces p political climate t technological ecological development m forecasts future scenarios b buying groups equilibrium power regulatory framework each area important events changes are identified time poverty busy lifestyles consumers lead increasingly lives meaning available to cook meals being squeezed between work leisure commitments cooking for many has ceased be activity instead chore consequently placed emphasis on quick meal solutions working those with children have become poor so adults eat move outlets takeaways often positioned at convenient locations catering need eg motorway service areas roadsides transport terminals shopping malls parks recently workplaces
