1 in this issue i cosmetics market definition ii huge potential iii a brand new era 2 iv principal drivers 4 v the emerging markets 6 vi supply of 7 vii entry considerations and expansion strategies 8 viii players 12 ix distribution channels 16 x performance by product sector 18 hair care skin 21 3 color 23 xi future outlook 26 industry series july 2005 china national commercial information centre statistics department room 2440 building no 25 north yuetan street beijing postcode 100834 tel & fax 8610 6839 2441 e mail nmb2000 263 net contact person ms mu xuan liang chi xin booming backed robust economic growth s is turning to money maker evidenced rapid development recent decades association fragrance flavor cosmetic industries estimated total sales be nearly 85 billion yuan 2004 up 13 from 75 previous year ranking number two asia after japan eight