california state university long beach college of health and human services care administration program course syllabus hca 530 strategic planning & marketing in spring 2006 instructor cynthia m saunders ph d mph call number 3098 telephone 562 985 1962 or 5694 class tues 4 00 6 45 pm fax 5886 location e tec 107 mail csaunder csulb edu best contact office hours t w 3 etec 101 by appt except some wed description this provides an understanding management enabling the student to lead process a organization conducting organizations are better able cope with dramatic changes technological social political regulatory competitive aspects market enables identify issues unique them which hinder promote organizational success through reading discussion analyses secondary quantitative qualitative data presentation case studies students gain thorough teaching learning objectives who have completed should be