online consumer behavior different types of buyers b2b small business 1 75 employees over 25 million businesses 66 buy 50 have web sites large 250 90 & websites approximately 7 b2c us population is 286 4 6 world aging becoming more ethnically diverse growth in non traditional households 76 5 cyberspace demographics 64 32 users college degree higher incomes most tend to be 35 54 years old teens 12 17 rapidly growing group digital wallets 100 students are 52 internet women make retail decisions 70 sales by minority groups 26 african americans 49 hispanics 69 asian a city homes portland seattle only 14 rural consumers 8 disability blind usage statistics 2005 what do communicating email used function icq fastest area seeking information sought travel