rab instant background report for baby boomer market who buys source the boom generation is defined as adults born between 1946 and 1965 a group that includes almost 80 million americans us census bureau 2004 average household income of older boomers those 1955 58 889 while younger 1956 56 500 metlife mature institute age 1964 40 this segment 23 9 households with an number 1 7 earners 3 people in each 49 21 8 wage 2 according to study by new strategist publications 73 are classified non hispanic white account 43 labor force 2003
