consumer insights presentation september 22 2006 2 overview introduction macro trends concerns pizza consumption frozen market toppings review summary and recommendations 3 trend drivers aging population ethnic diversity increased need for convenience value on the rise 4 this is not geritol generation 25 of get 10 all advertising messages more disposable income than any in us history age 50 consumers account 80 financial assets & dispose discretionary source census bureau acnielsen vnu 2005 still room retail brands to target baby boomers 5 america hispanic share will double a year period teens projected growth 6x that non hispanics over next 16 years nearly 40 are under 20 sources synovate 2004 report strong spending power impact aspects business likely eat chicken prefer bolder flavors at major qsr 6 time compression multi tasking drive thrus car side cell phones pdas blue tooth online overnight delivery meals one
