marketing6th canadian edition multimedia by victor bilodeau macewan school of business milton m pressley & steve henson the university new orleans original keynote cutouts courtesy keynotethemepark com explain what market segmentation is and when to use it identify five steps involved in segmenting targeting markets recognize different factors used segment consumer organizational know how develop a product grid target recommend resulting actions marketing managers position products marketplace describe three approaches developing sales forecast for company sneakers wars hip hop yao ming billion trillion choices segments strategies competitive trends means differentiation linking needs figure 9 1 links need an organization s program cont reebok strategy developed 2 showing shoes reach customers with using grids one multiple mass customization
