mail order sales segments remember this information should be used as a base to build from for current direct marketing statistics please refer these titles the statistical fact book response rate study catalog age 150 consumer directory of catalogs and business animal care is third smallest specialty product segment 470 million with general sub accounting 60 specialties 40 petsmart pet products retail conglomerate recent entrant into market parent leading in rc steele sporting dog 1998 size no businesses average per millions 3 1 5 names 67 0 nutro doctors foster smith 50 omaha vaccine 33 8 new england serum co 25 2
