biz360 media performance report fast food industry quarterly analysis q4 2005 table of contents summary dashboard 2 executive 3 mcdonald s key metrics 4 tonality 5 vs competitors mindshare 6 7 mediasignal reach ad equivalence 8 top 25 topics 9 spokespersns 10 publications 11 journalists 12 metric definitions 13 note this sample was created by using publicly available data it not for any the companies referenced in introduction as client meets following measurement objectives o understand impact newly launched product strategies and associated messages benchmark quarter over identify competitive threats or trends that present outreach opportunities reviews editorial coverage appeared during fourth october through december a detailed explanation all used appears appendix on page contact at 1 866 424 9360 www com market
