putting the consumer in technology produced by weber shandwick a research report into european attitudes towards and their buying trends september 2006 this highlights some of most interesting corrects common misnomers end users are often believed to make purchase decisions based mainly on cool factor price or how many features packed device but truth is that it s not so clear cut whilst there little doubt provide basic set criteria for decision making consumers confused rate new products available them unable keep pace with increasingly rapid refresh cycles few actually take advantage all which real need companies serving only educate understand target market much more effectively extricate themselves from feature driven production line mindset clearly what required intimate knowledge drives behaviour aesthetics reliability ease use these key issues
